Tasting the rainbow:

Dabbling in fruit beers isn’t just about adding a twist to the traditional though; it's about creating a whole new flavor experience for beer drinkers.

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Fruit purees: a brewer’s secret weapon for innovation

Research shows health-conscious consumers are driving an increase in the fruit beer market. Modern drinkers prefer beverages that are beneficial for the body.

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Unveiling the dragon fruit:

Whether you're a seasoned craft brewmaster or a newcomer to the craft beer scene, we encourage you to experiment with mango puree and see how it can take your beer to the next level.

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Summer in a pint:

Breweries around the country have been experimenting with the unique flavor profile of watermelon beers in recent years. It’s no wonder. Watermelon is a national favorite with a familiar and refreshing flavor that appeals to both casual and serious beer drinkers. It doesn’t hurt that we associate watermelons with summer, sun, and fun.

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5 perfect fruit purees for the beer-drinkingest states

Which fruit purees might please the beer drinkers in each state most? To aid our research, we turned to Google search trends and a representative brewery from each state.

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When is the optimal time to add fruit puree during the brewing process?

The fruity guide to brewing: unlocking the best time to add fruit puree to elevate your beer's flavor Fruit, glorious fruit! Whether you're a fan of tart cherries, juicy raspberries, or succulent apricots, adding fruit puree to your brew can elevate your beer to new heights of deliciousness

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Prickly pear is taking on the beverage alcohol market

Prickly pears are showing up in a wide range of alcoholic beverages. Also known as cactus figs for its luscious mouthfeel, prickly pears offer a sweet, bright flavor that some people compare with watermelon. Its flavor profile makes it especially popular in the alcoholic beverage category, where it takes center stage ready-to-drink prickly pear coolers,

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Consumers are clamoring for dragon fruit beverages

The flavor-packed dragon fruit brings more than playful style and subtle sweetness to cocktails and ales. The pretty pink cactus fruit, also known as pitaya, packs a nutrient-dense wallop for health conscious consumers.

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What is Brix level and why does it matter to brewers and distillers?

Brix level is a metric winemakers and fruit growers use to measure dissolved sugar in wine, fruit juice, puree, etc.

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How real fruit puree elevates ready-to-drink cocktails

Purée Areté award-winning fruit purées infuse cosmopolitans, margaritas, and other delicious craft cocktails with real fruit flavor. Our rigorous standards ensure that each batch is consistent, and we don’t add sugar to pureés and concentrates for distilleries and brewers. When you customize your ready-to-drink fruit cocktail with our pureé, you’re getting nothing but pure fruit flavor. Each flavor is available in a 5-gallon bag-in-box or 55-gallon drums.

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