Fruited beer wasn’t invented in America, but American brewers put their own stamp on the craft of brewing with fruit purees. This American Craft Beer Week, we’re celebrating those fruit beer pioneers.
Over the last couple of years, Americans have begun to experiment with a wider variety of flavors at home, creating a new appreciation for novel culinary experiences. As a result, more consumers are beginning to think and behave like foodies, which has led to experimental brewers integrating more exotic ingredients into craft beers.
In 2022, people are more motivated than ever to eat and drink healthier. Retro themes are popping up as people escape to pre-pandemic days. On the other hand, they’re also feeling a little stir crazy and ready to travel. It’s likely that two years of global pandemic are having a big impact on lifestyle trends. As a result, consumers are motivated by health concerns, nostalgia, and the call to adventure. That combo should give daring brewers plenty of inspiration for novel fruit beers.
The aseptic manufacturing process preserves foods and beverages through rapid heat treatment followed by rapid cooling under sterile conditions. By using aseptic processing, potentially harmful microbes are eliminated from products, making perishable fruit pureés shelf-stable and safe for consumption. But that’s not all that aseptic processing and packaging does.